Cultivating Hope – Create Your Rallying Cry
What’s your “rallying cry” or creed for how your business, job or work makes a difference in the world? Maybe you don’t have one, and if not we advise you to develop one. Why? Because it can help you explain why your business, organization or work matters. Your creed can also serve s a compass when you get lost because work or business is complicated, antithetical, or just so damned competitive that you’re not sure you can keep going. A good creed should transcend the day-to-day toils we face and remind us why we work so hard in the first place. Its explains your “truth” however you define it.
We have a rallying cry, and it took a lot of work to create it. Its not a sound bite or a catchy phrase, it’s scattered throughout the Home and Beliefs pages of our website. Distilled, it reads like this:
The world’s biggest problems are being solved by courageous people in business, government, and agencies. They’re being solved by people who consciously choose to change their world, and themselves, for the better.
What You Do Matters. Our fundamental goal is to help people lead with character and truth, in ways that benefit them, their organizations, their communities, and the world at large.
Our vision is to create a world that works for everyone.
Our creed is uniquely ours, but it is also the result of being inspired by the rallying cries and creeds of others. It took a lot of effort to develop this rallying cry. It is our “truth”, and we bring it to every client with whom we work, sometimes to our detriment.
Great creeds, like great truths, transcend time and generations. Robert Ingersoll is unknown today, but at the end of the 19th century during what was called the “Golden Age of Freethought” he was considered one of the Nation’s preeminent orators. “Bob”, as he was known, was a friend of Mark Twain, Thomas Edison, Luther Burbank, Frederick Douglass, Andrew Carnegie, Walt Whitman, President Ulysses Grant and many others. He was a passionate humanist, and this was his creed:
“To love justice, to long for the right, to love mercy, to pity the suffering, to assist the weak, to forget wrongs and remember benefits, to love the truth, to be sincere, to utter honest words, to love liberty and wage relentless war against slavery in all it’s forms, to make a happy home, to love the beautiful in art and nature, to cultivate the mind, courage and cheerfulness, to make others happy, to fill life with the splendor of generous acts and the warmth of loving words, to discard error, to destroy prejudice, to receive new truths with gladness, to cultivate hope, to see the calm beyond the storm and the dawn beyond the night, to do the best that can be done and then to be resigned.”
Sign us up, Bob. Especially today and especially now. You have no idea how prescient your words still are.
Writing your own Creed:
- Think bigger than you, but be true to what you hold dear about the work that you do.
- Make it speak to both the head (intellect) and the heart (emotion).
- Use an active (versus passive) voice
- Speak to what you aspire to be, not just what you are
- Make reference to the people who your creed impacts
- Choose vulnerability over jargon, truth over prose
- Always consider it a work in progress, just like your life
Jim Morris, Sr. thanks for sharing Bob with us!